We recently completed a few videos for a client for LinkedIn, so I thought I would write a short post about how to get started with LinkedIn video, and how they go hand in hand.
With global video consumption on the rise (a 17% increase in the last 12 months alone) and B2B video marketing helping 76% of marketers increase sales, you’d be silly not to be using video on LinkedIn and even more so when you consider how easy it is to get started.
LinkedIn rolled out some updates recently that allow you to leverage video even more, whether you create your own content or curate it. So, how can you get started right now to test the water? Here’s five ways:
If you have a video downloaded on your phone, tablet or computer, you can now upload your videos natively in posts. When you start a status update, you’ll see the “Video” button and clicking it will start the process.
This is a great way to keep your followers updated. An agile use of the feature would be recording a status update with the selfie camera on your smartphone and then uploading it directly to LinkedIn. Especially good for live company events.
Putting a video on your personal LinkedIn profile is a more engaging way to tell people about yourself and what you do. In a sea of text, it’ll also make you stand out – so make sure any videos here are of the highest quality.
There’s a few ways to publish a video on your profile. On some sections of your profile such as experience, you have an option that says add media. This allows you to add video to your profile so long as it’s in a supported format.
If you’d rather curate high quality videos, you can embed other people’s videos from YouTube or Vimeo into your status updates. All you do is paste the link into the update box and wait for the video to load. Simple.
Videos shared through open sites like YouTube and Vimeo autoplay in the feed (without sound), so they’re a great way to grab people’s attention without annoying them. Just make sure the videos you share are decent.
Long form posts on LinkedIn are essentially articles delivered to a highly targeted B2B audience. You can embed videos you created yourself published on YouTube or Vimeo, or other people’s videos. It’s up to you.
Embedding your own summary video at the beginning of long form posts is a fantastic way to save the viewer time and deliver valuable information quickly. There’s support for videos published on YouTube, SlideShare, TED, Getty, Vimeo, and Livestream.
So, just a few ways to use video on LinkedIn.