Blog
Get started with LinkedIn video
Monday, December 17th, 2018
We recently completed a few videos for a client for LinkedIn, so I thought I would write a short post about how to get started with LinkedIn video, and how they go hand in hand. With global video consumption on…
+ Read More10 Tips to Supercharge your Landing Pages
Wednesday, November 8th, 2017
1. Relevance works Make sure your content is focused and relevant to the product or service you want to sell and resist the urge to write LOTS. Keep it to a minimum. That way the page is uncluttered and allows…
+ Read MoreJust how important is personalisation in marketing?
Tuesday, May 3rd, 2016
With the use of content, you can position your business in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of achieving your…
+ Read MoreDriving growth through content personalization
Monday, March 7th, 2016
I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated with what I have been…
+ Read MoreWhat’s the difference between personalisation and customisation?
Tuesday, July 28th, 2015
As a consequence of the countless pieces of content that are being written and published on the Internet every day, brands and businesses can no longer afford to produce something ordinary or generic. Today’s online users know this and are…
+ Read MorePut visitors in the content driving seat – the psychological benefits
Wednesday, June 17th, 2015
It is little wonder why so many brands and businesses have decided to adopt content marketing as a way of attracting, acquiring and interacting with clients or customers. This mutually beneficial technique brings about several advantages for both parties and is fairly easy yet inexpensive to implement.
+ Read MoreWhy making personalisation assumptions is a bad idea
Thursday, June 4th, 2015
If introduced and executed in the right way, personalised content marketing materials can bring about numerous benefits, from improving customer relationships and increasing retention to boosting bottom-line conversions.
+ Read MoreThe importance of RAS and its implications with your content – The Cocktail Party Phenomenon
Thursday, May 28th, 2015
In addition to providing us with the ability to access useful information and enjoyable entertainment, the Internet also manages to quench our thirst for personalised experiences. Retail sites will offer up suggestions based on previous purchases, while on-demand streaming services provide recommendations on what to listen to or watch next.
While many think these are quirky or clever features to win us over and encourage further interactions, they are actually addressing a deep-routed desire within all of us. You see, personalisation has been studied in great detail and scientific research proves we crave these tailor-made experiences.
+ Read MoreIntelligent content – the future of content marketing?
Wednesday, May 20th, 2015
We all know about the boons and benefits that content can afford. Any business can increase online exposure, build an identity, improve its reputation, establish strong relationships and boost bottom-line sales through content. But in order to be truly effective…
+ Read MoreFinding the right balance with contextual marketing
Wednesday, May 13th, 2015
Delivering a highly relevant and personalised content experience to online users has quickly become top priority for several businesses. With so much noise on the Internet, existing clientele and potential patrons are being greeted with numerous options to choose from. But if you can pander to your audience’s preferences and stand out with a unique yet appropriate content offering, they will be more like to click and consume.
+ Read MoreCo-creation and content marketing – a match made in heaven?
Wednesday, May 6th, 2015
The problem with living in a material world is that scores of other consumers will own the same items and objects of you. From cars and clothes to other status symbols and fashion statements, the vast majority of us want to stand out from the crowd and be special in some way.
+ Read MoreCreating deeper content experiences
Friday, May 1st, 2015
Through the use of content, you can position your business right in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of…
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