Get started with LinkedIn video

Monday, December 17th, 2018

We recently completed a few videos for a client for LinkedIn, so I thought I would write a short post about how to get started with LinkedIn video, and how they go hand in hand. With global video consumption on…

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10 Tips to Supercharge your Landing Pages

Wednesday, November 8th, 2017

Supercharge your landing pages

1. Relevance works Make sure your content is focused and relevant to the product or service you want to sell and resist the urge to write LOTS. Keep it to a minimum. That way the page is uncluttered and allows…

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Just how important is personalisation in marketing?

Tuesday, May 3rd, 2016


With the use of content, you can position your business in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of achieving your…

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Driving growth through content personalization

Monday, March 7th, 2016

driving growth

I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated with what I have been…

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What’s the difference between personalisation and customisation?

Tuesday, July 28th, 2015

customized marketing

As a consequence of the countless pieces of content that are being written and published on the Internet every day, brands and businesses can no longer afford to produce something ordinary or generic. Today’s online users know this and are…

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Put visitors in the content driving seat – the psychological benefits

Wednesday, June 17th, 2015

Content drivers seat

It is little wonder why so many brands and businesses have decided to adopt content marketing as a way of attracting, acquiring and interacting with clients or customers. This mutually beneficial technique brings about several advantages for both parties and is fairly easy yet inexpensive to implement.

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Why making personalisation assumptions is a bad idea

Thursday, June 4th, 2015


If introduced and executed in the right way, personalised content marketing materials can bring about numerous benefits, from improving customer relationships and increasing retention to boosting bottom-line conversions.

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The importance of RAS and its implications with your content – The Cocktail Party Phenomenon

Thursday, May 28th, 2015

Cocktail Party

In addition to providing us with the ability to access useful information and enjoyable entertainment, the Internet also manages to quench our thirst for personalised experiences. Retail sites will offer up suggestions based on previous purchases, while on-demand streaming services provide recommendations on what to listen to or watch next.

While many think these are quirky or clever features to win us over and encourage further interactions, they are actually addressing a deep-routed desire within all of us. You see, personalisation has been studied in great detail and scientific research proves we crave these tailor-made experiences.

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Intelligent content – the future of content marketing?

Wednesday, May 20th, 2015

Intelligent Content

We all know about the boons and benefits that content can afford. Any business can increase online exposure, build an identity, improve its reputation, establish strong relationships and boost bottom-line sales through content. But in order to be truly effective…

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Finding the right balance with contextual marketing

Wednesday, May 13th, 2015


Delivering a highly relevant and personalised content experience to online users has quickly become top priority for several businesses. With so much noise on the Internet, existing clientele and potential patrons are being greeted with numerous options to choose from. But if you can pander to your audience’s preferences and stand out with a unique yet appropriate content offering, they will be more like to click and consume.

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Co-creation and content marketing – a match made in heaven?

Wednesday, May 6th, 2015

content co-creation

The problem with living in a material world is that scores of other consumers will own the same items and objects of you. From cars and clothes to other status symbols and fashion statements, the vast majority of us want to stand out from the crowd and be special in some way.

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Creating deeper content experiences

Friday, May 1st, 2015

Creating Deeper Content experiences

Through the use of content, you can position your business right in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of…

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