Matizmo Technology Marketing

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10 Tips to Supercharge your Landing Pages

1. Relevance works Make sure your content is focused and relevant to the product or service you want to sell and resist the urge to write LOTS. Keep it to a minimum. That way the page is uncluttered and allows your...

Just how important is personalisation in marketing?

With the use of content, you can position your business in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the...

Driving growth through content personalization

I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated with what I...

Creating deeper content experiences

Through the use of content, you can position your business right in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also...

The importance of relevant content

We all know that the Internet is a marvellous and magnificent thing. If you want the answer to a question or have a problem that needs solving, a simple search soon delivers the right result. In fact, the vast majority...