Matizmo Technology Marketing

10 Tips to Supercharge your Landing Pages

1. Relevance works Make sure your content is focused and relevant to the product or service you want to sell and resist the urge to write LOTS. Keep it to a minimum. That way the page is uncluttered and allows...

Why making personalisation assumptions is a bad idea

If introduced and executed in the right way, personalised content marketing materials can bring about numerous benefits, from improving customer relationships and increasing retention to boosting bottom-line...

Driving growth through content personalization

I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated...

Supercharge your landing pages

10 Tips to Supercharge your Landing Pages

1. Relevance works Make sure your content is focused and relevant to the product or service you want to sell and resist the urge to write LOTS. Keep it to a minimum. That way the page is uncluttered and allows your...

Driving growth through content personalization

I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated with what I...