The Challenge
The client needed to launch a new product to their UK partner channel in a way that cut through. Partners receive a lot of vendor communications and most of it looks the same.
What We Did
We developed The Race as the creative platform for the launch: a race-style visual identity applied across every asset in the campaign. Teaser emails built anticipation before the reveal, with printed collateral, digital banners and email signatures all carrying the same look and feel.
The Outcome
A cohesive, high-impact launch suite delivered on time across print and digital. The race framing gave partners a clear, memorable hook for the product story.
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