The Challenge
The performance team needed a set of display and social banners for a privacy-focused campaign, with multiple sizes and variants required for A/B testing across different markets.
What We Did
We built a modular banner system with a consistent visual language, then produced all required sizes and variants in a single production cycle. Each variant was designed to test a different message hierarchy without requiring a full redesign.
The Outcome
The banner set covered all required placements and testing variants, and the modular approach meant new variants could be turned around quickly as the campaign evolved.
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