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AI Tool · Copy audit

The Human Test

AI-generated copy has tells. Specific phrases, rhythms, and structures that trained readers spot immediately. This tool flags every one of them, scores how human your copy sounds, and rewrites it in plain, direct prose.

What you'll get

1
A human score out of 10
2
Every AI tell flagged with the pattern it belongs to
3
A plain-English explanation of why each one sounds AI-generated
4
A full rewrite in direct, human-sounding prose
5
A breakdown of the five most important changes made

Paste your copy

A whitepaper intro, email, landing page, or product description. Free to use, no sign-up required.

Why this matters

AI-generated copy is everywhere in cybersecurity marketing right now.

AI-generated copy is everywhere in cybersecurity marketing. Most of it sounds the same: the same openers, vocabulary, and rhythm. Buyers are tuning it out, not because they know it's AI, but because it doesn't feel like a person wrote it.

The Human Test flags the patterns that give AI away. It's based on research into how AI language models produce text: they optimise for the most statistically likely next word. This results in writing that's technically correct but lacks the specificity and rhythm of someone who actually knows what they're talking about.

We use this test internally before anything goes to a client. If it sounds like AI wrote it, it doesn't go out.

Related reading

Why your copy sounds like everyone else (and how to fix it)

The structural reasons most cybersecurity copy is forgettable, and a practical process for writing copy that actually sounds like you.

Read the article →