BRIEF
To create compelling campaigns to drive demand for Symantec.cloud digital downloads and to generate leads for the sales teams. Media includes IT news sites, such as Computer Weekly and The Register as well as email shots. Campaigns needed to be created quickly to keep on top of recent news/events.
KEY DELIVERABLES
- Concept creation
- Copywriting and content creation
- We’ve produced around 75 campaigns for Symantec.cloud over the course of four years!
- A mix of animated GIF-banners and flash
- Liaison with media owners
- HTML email design and production
- Pre-flight email browser check
- Coding for maximum compatibility with email clients
- Pixel perfect coding.