With the use of content, you can position your business in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of achieving your marketing objectives.
But seeing as every other company and corporation with an interest in promoting their goods and services online has recognised this fact, things are getting quite overcrowded. Type in a search query and you will be greeted with an abundance of results, which attempt to lure you in with their respective content offerings.
In order to stand out like a sore thumb and ensure your content gets seen by the right people, in the right place, at the right time, you’ll need to create something that is distinctive, relevant and personal.
That’s where personalised content comes in.
The statistics that support the need for personalised content experiences:
But even if the majority of businesses recognise the need for deeper content experiences through personalisation, how many are actually doing so?
So, there you have it. We know how important personalising our content is, yet very few are actually doing it.