Just how important is personalisation in marketing?

Tuesday, May 3rd, 2016

With the use of content, you can position your business in front of customers, address their wants and needs, and present them with pieces of information or advice that are useful and valuable, but also increase the chances of achieving your…

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Driving growth through content personalization

Monday, March 7th, 2016


I recently came across a really interesting report from Forbes Insights & PwC. It was a content survey of more than 350 global executives. It was an interesting piece for me because it totally resonated with what I have been…

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What’s the difference between personalisation and customisation?

Tuesday, July 28th, 2015

As a consequence of the countless pieces of content that are being written and published on the Internet every day, brands and businesses can no longer afford to produce something ordinary or generic. Today’s online users know this and are…

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Put visitors in the content driving seat – the psychological benefits

Wednesday, June 17th, 2015

It is little wonder why so many brands and businesses have decided to adopt content marketing as a way of attracting, acquiring and interacting with clients or customers. This mutually beneficial technique brings about several advantages for both parties and is fairly easy yet inexpensive to implement.

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How we use our Intelligent Content Cloud to promote our own business.

Friday, June 12th, 2015

Today I am going to show you how we create our own outbound sales PDFs using our Intelligent Content Cloud. I have a bunch of contacts that I think will like our new sales tool, so I wanted to create…

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Why making personalisation assumptions is a bad idea

Thursday, June 4th, 2015

Personalized marketing

If introduced and executed in the right way, personalised content marketing materials can bring about numerous benefits, from improving customer relationships and increasing retention to boosting bottom-line conversions.

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The importance of RAS and its implications with your content – The Cocktail Party Phenomenon

Thursday, May 28th, 2015

Cocktailparty_Blog post

In addition to providing us with the ability to access useful information and enjoyable entertainment, the Internet also manages to quench our thirst for personalised experiences. Retail sites will offer up suggestions based on previous purchases, while on-demand streaming services provide recommendations on what to listen to or watch next.

While many think these are quirky or clever features to win us over and encourage further interactions, they are actually addressing a deep-routed desire within all of us. You see, personalisation has been studied in great detail and scientific research proves we crave these tailor-made experiences.

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Intelligent content – the future of content marketing?

Wednesday, May 20th, 2015


We all know about the boons and benefits that content can afford. Any business can increase online exposure, build an identity, improve its reputation, establish strong relationships and boost bottom-line sales through content. But in order to be truly effective…

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Finding the right balance with contextual marketing

Wednesday, May 13th, 2015

contextual marketing

Delivering a highly relevant and personalised content experience to online users has quickly become top priority for several businesses. With so much noise on the Internet, existing clientele and potential patrons are being greeted with numerous options to choose from. But if you can pander to your audience’s preferences and stand out with a unique yet appropriate content offering, they will be more like to click and consume.

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5 companies rocking it with content personalisation right now

Monday, May 11th, 2015

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we…

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Co-creation and content marketing – a match made in heaven?

Wednesday, May 6th, 2015


The problem with living in a material world is that scores of other consumers will own the same items and objects of you. From cars and clothes to other status symbols and fashion statements, the vast majority of us want to stand out from the crowd and be special in some way.

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Why your sales team needs better sales intelligence

Wednesday, May 6th, 2015

No matter how convincing and compelling your workforce happens to be, they won’t achieve sales floor prosperity if pitching to the wrong kind of customer. You may think you’ve got a good idea of who your target market comprises of,…

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